Technology and tradition, sport and classy too. Muscles attract elegance, and today’s idea of a kind of businessman has changed the archtype of ever. The figure of the manager, now, focuses on a brilliant person covered by a perfect body. By that way, the historical hose watch producer, IWC Schaffhausen, from Switzerland has moved.

Did you know it?  Since ever IWC is engaged with its customers’ needs to satisfy. Now it turns the page, developing a more technological product to match with its typical elegance. A new life for IWC with a new object: reaching performance. Indeed the new product has been inspired by the intelligent system of smartwatch and fitness tracker, creating the… IWC Connect! A revolutionary gadet to gain the strap without changing the watch. It will cost 15 thousand dollars. This is a spoiler, but more informations are coming!